What to Look for in an Investment Property: 3 “Pluses” and 3 Things to Avoid

By Ralph Serrano

So, you’re looking for your first investment property. Before you jump into any ill-advised deals, you’d do well to ask yourself if you really know what you’re looking for.

Don’t take that the wrong way. Plenty of first-time real estate investors know exactly what they want. They don’t need anyone to tell them what to look for and what to steer clear of. One way or another, they’ll learn.

Others need more guidance. That’s okay, too. 


“It’s better to weigh that first real estate investment decision carefully and make a choice you can live with for the long haul than to make a choice you’ll come to regret.” 

— Ralph Serrano


If you find yourself in the latter camp, you’ve come to the right place. Read on for more about three things to look for in an investment property and three things you might want to avoid.

What You (Might) Want to See in an Investment Property

These three things may signify a favorable real estate investment opportunity:

1. A Location That Sells Itself — Or That You Can Work With, Eventually

“Location, location, location” is the lodestar of real estate investing. Nothing commands a premium price like a premium location. If you’re fortunate enough to find an underpriced gem in a self-evidently amazing location, great; you’ve got your target. Otherwise, look to locations poised to be better tomorrow than they are today.

2. Good “Bones”

Surely, you’ve heard the term “good ‘bones’” in this context before. You’re looking for structure and layout that, even if some improvements are required, appeal to prospective buyers and/or renters. 

3. A Clear Path to (Manageable) Improvements

Be wary of potential money pits. If you can’t see yourself completing necessary or desired upgrades within the allotted timeframe or budget, take a pass. You’re about to bite off more than you can chew. 

What (Might) Give You Pause

These three things can complicate a real estate investment:

1. Prior Insurance Claims or Damage

These conditions aren’t automatic dealbreakers, but they certainly warrant further investigation. You need to know whether what you’re seeing, so to speak, is what you’re actually going to get.

2. Wonky Interior Layout

It’s someone’s dream home — just not yours. A few quirks are tolerable; a bizarre format is not.

3. High Property Taxes

Property taxes can vary sharply over short distances; it’s all about what local taxpayers can bear (and what they’re getting in return). Still, for investors, high property taxes mean a property that’s less likely to paper, all other things being equal.

Some Things Are Non-Negotiable

The foregoing notwithstanding, it’s important for real estate investors to understand that some things are truly non-negotiable in real estate investing. Buying a standalone property without a clean title is a big no-no, for instance. So too is committing to a property that needs more work than you can afford. 

At the end of the day, what matters above all else is that you feel comfortable in your decision. If that means passing on an opportunity that another investor sees as a slam dunk, or sticking with an opportunity that everyone thinks you’re crazy for pursuing, so be it. After all, you’re the boss.

Are you planning to invest in real estate, distressed or otherwise? What’s encouraging you to take the leap? What has you pumping the brakes?


Ralph Serrano of Miami-based Safe Harbor Equity, is the founder and managing partner.

These are the 6 Reasons Why Florida Is So Popular With Real Estate Investors

By Ralph Serrano

The dictionary entry for “real estate investing” might as well feature a picture of a glassy South Florida condo tower, its balconies poised like sentinels over Biscayne Bay. For better or worse, Florida — and the three counties that make up what’s traditionally known as South Florida (technically, southeast Florida, but who’s counting) in particular — is the epicenter of the American investment property market.

Has it always been so? Yes and no. Florida has drawn its fair share of real estate speculators since the early-20th-century land rush, which minted plenty of millionaires and bankrupted far more. 


“But the conditions that gave rise to Florida’s present real estate investment boom arose more recently, thanks to technological advancements, political decision-making, and a not insignificant amount of luck.” — Ralph Serrano


With that in mind, let’s review six things that make Florida particularly attractive to real estate investors.

1. Air Conditioning

Laugh all you want. It’s true. Until the advent of indoor air conditioning in the middle of the 20th century, delicate-complexioned Northerners saw most of Florida as a backwater. Literally — much of the state was all-but-uninhabitable swampland, or at least it seemed that way.

2. Miles and Miles of Beachfront Real Estate

The sky is blue, water is wet, and Florida has hundreds of miles of prime beachfront real estate. From Pensacola to Naples to Miami Beach to Amelia Island, Florida is defined by its sandy expanses. Not coincidentally, these expanses tend to coexist with the state’s priciest lots — or, at least, those most attractive to investors.

3. No State Income Tax

Florida is one of a handful of states with no state income tax. That’s a major motivator for middle-class snowbirds and jet-setting multimillionaires alike; many thousands of people who spend summers elsewhere call Florida their home base. That means more demand for Florida real estate, beachfront or otherwise.

4. Rapid Population Growth

What came first, the chicken or the egg? For Florida’s property market, it’s difficult to tell. What we can say with certainty is that Florida real estate investors love the state’s brisk growth, which puts a floor under demand even in tough economic times.

5. Great Business Climate

Florida perennially ranks in the top five states for entrepreneurs. That’s no accident — it’s the natural outcome of decades (with some interruptions) of pro-business politics up in Tallahassee. 

6. Not Perfect, But Pretty Close

Florida is not perfect. No state or region is. Indeed, Florida is best understood as an amalgam of multiple distinct regions: Caribbean-facing South Florida (the greater Miami area up to the Palm Beaches); slower-paced (and retiree-heavy) Southwest Florida; the great mass of suburbs and exurbs stretching through Central Florida from Tampa to Daytona along I-4; and North Florida, which is closer culturally and economically to Alabama and Georgia, the states immediately to its north, than Miami and its environs.

Still, Florida is a great place to live and work. And that makes it a great place to invest in real estate — if you know what you’re doing.

So, are you sold on Florida real estate? 


Ralph Serrano of Miami-based Safe Harbor Equity, is the founder and managing partner.

6 Tried-and-True Tips for First-Time Real Estate Investors

By Ralph Serrano

We all start somewhere.

For real estate investors, “starting somewhere” generally means buying that first investment property. Unfortunately, for one reason or another, far too many first-time real estate investors end up as one-time real estate investors.

Want to avoid that fate? Follow these six tips for first-time investment property buyers. How many are you following right now?

1. Work With Someone Who Knows What They’re Doing

When in doubt, find a partner.

You’ll hear this advice from veteran investors time and time again — because it’s sound advice. You’re not going to strike gold on your first foray into the market; better to work with a senior partner on your first deal than flail about until you fail.

2. Understand the Difference Between ROI and ROE

One letter makes a world of difference. 


“Return on investment (ROI) is your return on the cash you actually put up to seal the deal; return on equity (ROE) is your return on the actual equity in your investment property.” — Ralph Serrano 


If you buy in cash, these numbers won’t be too far apart to start (though that’ll change once you begin making improvements). If you’re leveraged, it’s a different ballgame from the get-go.

3. Think Twice About Borrowing From Friends and Family

Do you really want to be beholden to people you see socially — or, worse, at Thanksgiving? Perhaps your answer is “yes,” in all seriousness, but it’s more likely to be “no.” Think carefully.

4. Don’t Bite Off More Than You Can Chew

If it seems like too much work to take on yourself, it probably is. Have patience and you’ll encounter lower-key (and perhaps even turnkey) opportunities. Save the high-risk, high-reward projects for later, when you’ve got your real estate investing sea legs.

5. Choose Your Market Carefully (And Know It Well)

Chances are good that you already know which market you want to play in. It’s probably the market you know best.

That’s great. Stick to it for as long as it can hold you. There’s more opportunity here than you might realize.

More importantly, the threats beyond your market — the known unknowns and unknown unknowns — may also be more numerous than you realize. As you scale, you’ll have the luxury of focusing on new markets. Until then, stick to what you know.

6. Tread Carefully, But Don’t Be Shy

They say that fortune favors the bold, but that isn’t quite right. The bold very often make ill-advised moves that do more harm than good.

Here’s an amendment: Fortune favors the assertive. Assertive real estate investors know how to pick their spots — and how to pounce once they’ve sized up a can’t-miss opportunity. 

Perhaps assertiveness can’t be taught. But it’s fair to bet that, with enough experience, you’ll earn it. 

Here’s to those first-time real estate investors bent on becoming many-time real-estate investors — and the assertiveness to get them there. It won’t be easy, but it is possible.


Ralph Serrano of Miami-based Safe Harbor Equity, is the founder and managing partner.